Graziano Prà had a calling to become a vine grower, and it is a road he followed with commitment and honesty: from the family vineyards, managed by his grandfather and father, to his training as an oenologist. The true change came in the Eighties, when the establishment of the company f.lli Prà began to take place, the company was initially run by Graziano and his brother, who worked in the vineyard. In 2007, however, Graziano became the sole owner, under his direction the company grew and the territories – Monte Grande (the company cru), Monte Bisson in Soave, and Morandina in Valpolicella – became more important.
→ Graziano Prà
I only guide the wine. I don’t improve what nature offers but, rather, lead it in the right direction towards an elegant, precious wine.
“I admire wine, I respect it, and try to bring out what is already written in the soil it is born and grows in. For me, this interpretation of wine was part of a long road, along which my point of reference was the modern sense of a vine grower: the person who oversees and manages each step of the wine, from its production to its transformation, and finally to its sale.”
“Native grapes tell the story and are the expression of the land they grow in. The vine grower’s job is to transform them into wines that reflect the unique flavour of the terroir they come from”.
A story of conquests, step by step.
1983. The first Soave OTTO is produced.
1988. Cru Monte Grande emerges from Graziano’s desire to promote the family vineyard of Monte Grande.
1990. Today’s winery was built, pressing area and guestrooms.
2000. The first important recognition: Tre Bicchieri with Soave classico Monte Grande 2000.
2001. Graziano buys the “La Morandina” vineyards in the wider Valpolicella area, biologically farmed vineyards from the very beginning.
2006. The Graziano Prà company produces its first Amarone vintage, marketed 3 years later.
2007. Graziano buys out the company from his brother Sergio and becomes the sole owner.
2015. The company appears in the Wine Spectator selection of the top 100 Italian producers, with the wine that represents it most: Monte Grande.
2016. The company purchases Tenuta Monte Bisson, a hill 2 km from the centre of the small Medieval city of Soave with a Venetian tower from the 1400s.
2022. Agriturismo Monte Bisson opens to the public for overnight stays and tastings.
